SMS / Text Messaging Policy

Effective July 12, 2026 · Ultimate CRM, a service of Geulah Labs

This policy governs SMS and MMS text messages sent through Ultimate CRM ("the Service"). It is written to meet U.S. carrier requirements for A2P 10DLC registration and the TCPA. If you send text messages through the Service, you are the message sender and are responsible for following this policy.

Consent (opt-in)

You may only text people who have given you prior express consent to receive text messages. Consent must be obtained through a clear opt-in — for example a web form, checkbox, keyword, or written agreement — that states the person agrees to receive text messages from your business. Consent is never bought, sold, or shared, and consent to receive messages from one business does not transfer to another.

At the point of opt-in you must disclose: your business/brand name, the purpose of the messages, that message & data rates may apply, the expected message frequency, and links to this policy and your privacy policy.

Sample opt-in disclosure

"By providing your phone number and checking this box, you agree to receive text messages from [Business Name]. Message frequency varies. Message & data rates may apply. Reply STOP to unsubscribe or HELP for help. See our Privacy Policy and SMS Policy."

Opt-out (STOP)

Every recipient can opt out at any time by replying STOP (also QUIT, END, CANCEL, UNSUBSCRIBE). On opt-out, the carrier and the Service suppress further messages to that number and a single confirmation message is sent. You must not message a number again after it opts out unless the person opts back in. Replying HELP returns help text and a support contact.

Message content rules

• Every message identifies your business by name.
• No SHAFT content (Sex, Hate, Alcohol, Firearms, Tobacco) unless separately approved and age-gated, and no content prohibited by carriers.
• No high-risk or prohibited categories: illegal substances, unlawful loans/debt reduction, deceptive "get rich quick" offers, phishing, or third-party lead-generation/affiliate marketing.
• Messages containing website links use standard (non-shortened public) domains where required by carriers.

Message frequency & rates

Message frequency varies by your use of the Service. Message and data rates may apply depending on the recipient's mobile carrier and plan. Ultimate CRM does not charge recipients.

Quiet hours

Send marketing messages only during reasonable local hours for the recipient (generally 8:00 a.m.–9:00 p.m. recipient local time) and comply with applicable state restrictions.

Privacy

Phone numbers and message content are handled under our Privacy Policy. No mobile information is sold or shared with third parties or affiliates for their own marketing. It is shared only with the messaging carrier (Telnyx) strictly to deliver the messages you send.

Your responsibilities as sender

• Maintain records of consent for each recipient.
• Honor opt-outs immediately and do not attempt to circumvent STOP handling.
• Register your brand and campaign for A2P 10DLC before sending, and text only within the approved use case.
• Comply with the TCPA, CTIA Messaging Principles & Best Practices, and all applicable law.

Violation of this policy may result in suspension of messaging or termination under our Terms of Service.

Contact

Questions about this policy: support@geulahlabs.com